For many who thought VXX was a good instrument to buy and hold, as a hedge against rising volatility, have suffered considerable losses. Mainly, this is because of the cost of carry in the very futures instruments that VXX holds in its portfolio.

VIX futures are almost always in contango. Contango means that each subsequent expiration month of VIX futures prices would be trading higher than the closer month's VIX future prices and the spot VIX overall (upward sloping curve). The top graph (in blue) shows the average premium that VIX front month futures trades over Spot VIX with X number of days to go before expiration. The red line shows the average premium that VIX second month futures trades over Spot VIX. Finally, the Green line shows the daily average cumulative cost that VXX incurs to its portfolio by selling the front month VIX futures and buying second month VIX futures on a daily basis. The average monthly cost that VXX incurs is around 6.5%. This means that on any given month, even if VIX were to remain constant, VXX price would fall by 6.5% when VIX futures prices are in contango.
Remember, that when VIX rise above 25, VIX futures usually goes into backwardation. Backwardation can be understood as the opposite situation as contango. Backwardation begins to happen when Spot VIX is higher than front month VIX futures, and complete backwardation occurs (very rarely) when VIX futures prices of each subsequent expiration month is lower than the price of VIX futures in expiration months that are closer (downward sloping curve). When VIX futures are in backwardation, VXX prices would theoretically rise as time passes, even if spot VIX were to remain constant.
As a rule of thumb, from the beginning of a new expiration month, for each trading day VXX could fall on average 0.25% as a result daily roll cost from contango. With 5 days to go before expiration, VXX could fall on average 0.45% each trading day. Another way of looking at this is on a weekly basis. With 4 weeks to go before expiration, the cost of daily roll from contango could be seen as 1.25% for each passing week, but during the final week before expiration, the cost of daily roll increases significantly to 2.25% for the week!
The second graph above plots the actual VXX prices (in red) since the beginning of 2012. The black line represents theoretical VXX price taking into account the daily price change of VIX less the average daily cost of carry for VXX as calculated from this analysis. As you can see, while the black line does not move exactly to actual prices of VXX, on a weekly and monthly basis, it moves very similar to actual VXX prices.
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